Prof. Mahmoud Abdulai Mahmoud – Member

Prof. Mahmoud Abdulai Mahmoud

Research

Prof. Mahmoud’s area of research interest is Strategic Marketing with a specific focus on market orientation and other strategic orientations (learning, innovation, and corporate social responsibility). Dr. Mahmoud has a number of publications to his credit in a number of international peer-review journals including; Journal of Financial Services Marketing, Corporate Social Responsibility Journal, International Journal of Public Sector Management, International Journal of Marketing Studies, International Journal of Productivity and Performance Management. He has participated in a number of local and international conferences.

Teaching

Dr. Mahmoud teaches at both the undergraduate and graduate levels. Courses he teaches include:

 

  • Marketing Management
  • Sales Management
  • Retailing
  • Marketing of Services
  • Marketing Research
  • Integrated Marketing Communications
  • International Marketing
  • Consumer Behaviour
Journal Publications
Narteh, B., Mahmoud. A. M., & Amoh, S. (2017), “Customer behavioural intentions towards mobile money services adoption in Ghana”, The Service Industries Journal, 37:7-8, 426-447
Mahmoud, A.M., (2016), “Sustainable market orientation: a competitive strategic tool in an emerging economy context”, Journal of Strategic Marketing, Vol. 24, No. 7, 635–654.
Mahmoud, .A.M., (2016),”Consumer trust and physician prescription of branded medicines: an exploratory study”, International Journal of Pharmaceutical and Healthcare Marketing, Vol. 10 Iss 3 pp. 285 – 301.
Mahmoud, A.M., Blankson , C., Owusu-Frimpong , N., Nwankwo , S., Trang , P.T. (2016) “Market orientation, learning orientation and business performance: The mediating role of innovation”, International Journal of Bank Marketing, Vol. 34 Iss: 5, pp.623 – 648.
Anning-Dorson, T., Kastner, A. and Mahmoud, A. M. (2013), “Investigation into Mall Visitation Motivation and Demographic Idiosyncrasies in Ghana”, Management Science Letters, Vol. 3, pp. 367 – 384.
Mahmoud, A. M. and Hinson, R. (2012), “Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski’s framework”, International Journal of Public Sector Management, Vol. 25 No. 2, pp. 88 – 102.
Mahmoud, A. M. and Hinson, R. (2012), “Market orientation, innovation and corporate social responsibility practices in Ghana’s telecommunication sector”, Social Responsibility Journal, vol. 8 No. 3 pp.
Mahmoud, A. M. and Yusif, B (2012), “Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)”, International Journal of Productivity and Performance Management, Vol. 6 No. 6, pp. 624 – 652.
Mahmoud, A. M. (2011), “Market orientation and business performance among SMEs in Ghana”, International Journal of Business Research, Canadian Centre of Science and Education, Vol. 4 No. 1 pp. 241 – 251.
Mahmoud, A. M., Kastner, A. and Safo, K. A. (2011), Market orientation as a competitive tool: Empirical evidence from “quartile one” banks in Ghana, Journal of Financial Services Marketing, Vol. 16 No. 3/4, pp. 316-334.
Mahmoud, A. M., Tweneboah-Koduah, E. and Danku, C. (2011), “Key motivation for bank loyalty among University students in Ghana”, Journal of Marketing Development and Competitiveness, North American Press, Vol. 5 No. 4 pp. 96 – 107
Mahmoud, A. M., Hinson, R. and Anning-Dorson, T. (2011), Channel structure and conflict management among multinationals (MNC) in Ghana, International Management Review, Vol. 7 No. 2, pp. 35 – 43.
Hinson, R., and Mahmoud, A. M. (2011), “Qualitative insights into market orientation in small Ghanaian businesses”, International Journal of Marketing Studies, Canadian Centre of Science and Education, Vol. 3 No. 1, pp 35 – 44.
Hinson, R., Kodua, P. and Mahmoud, A. M. (2011), The FIFA 2010 World Cup and Football sponsorship in Ghana: Some Expert Views” African Journal of Economic and Business Research, Adonis-Abbey Publishing: UK, Special issue, pp 102 – 120.
Mahmoud, A. M., Kastner, A. and Yeboah, J. (2010), “Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana”, Journal of Medical Marketing, Vol. 10 No. 3 pp. 231-244.
Hinson, R., Ofori, D., Kastner, A. and Mahmoud A. M. (2008), “Market Orientation and Export Performance: A Ghanaian Study”, African Journal of Business and Economic Research, Adonis-Abbey: UK, Vol. 3 Nos. 2 & 3, pp. 62-91.
Courtesy ugbs.ug.edu.gh